SANTA MONICA, Calif.--(BUSINESS WIRE)--July 6, 1999--
eToys Inc. (Nasdaq:ETYS), a leading Internet retailer of children's products, is launching a preorder service for videogames, children's videos and music that gives customers the opportunity to be one of the first to receive newly released products.
The first product available through this service is Sega Dreamcast(TM), the superconsole with a built-in 56K modem that brings the most realistic and advanced game play ever achieved in a consumer videogame system, due to release on Sept. 9 in the US. The 17 million users of America Online will be among the first in line for the Sega Dreamcast(TM) console.
From July 6 through July 13, AOL users will be able to pre-order Sega Dreamcast by typing AOL Keyword: eToys or visiting the eToys site at www.etoys.com. AOL will help ensure that video game fans (and their parents) are among the first to own the fastest video game console to hit the market by hosting an extensive promotional campaign for eToys and Sega(R).
"America Online is always looking for ways to bring unique offers and services to our members, and this promotion with eToys is a key example," said Greg Shove, AOL vice president for interactive marketing. "We look forward to working with eToys to continue bringing great values and experiences to our member community."
Toby Lenk, eToys' president and chief executive officer, said the pre-order program is part of eToys' continuing efforts to build on the cornerstone of its business -- customer service.
"Sega Dreamcast is going to be a `must have' product," Lenk said. "With our new preorder service, we're making it easy for our customers to get the items they want, including the most popular ones."
After July 13, the preorder service will open to all Internet users through eToys and AOL. Orders placed before Sept. 9 are expected to ship by the product's release date.
"Sega Dreamcast represents the future of video games," said Chris Gilbert, senior vice president of sales, Sega of America. "It is the first video game platform that allows users to playwerful video game console ever created. It is 15 times more powerful than a Sony PlayStation(TM) and ten times more powerful than a Nintendo 64. It is the first console to feature online capabilities through a 56K modem and to utilize its Visual Memory Unit (VMU), which allows players to swap games with friends in the home or head-to-head using two VMUs.
About eToys
Based in Santa Monica, California, eToys Inc. (www.etoys.com; AOL keyword: eToys) is a leading Internet retailer for children's products, carrying more than 15,000 items, including both nationally advertised and specialty toys, software, videos, music, video games and baby-oriented products. By combining this extensive selection, an attractive, easy-to-use Web site and excellent customer service, eToys offers consumers a unique one-stop source for children's products. Through its wholly owned subsidiary, BabyCenter, Inc. (www.babycenter.com), eToys offers Webby-award winning content and community for new and expectant parents.
About Sega
Sega of America is the arm of Tokyo, Japan-based Sega Enterprises, Ltd. Responsible for the development, marketing and distribution of Sega video game systems and videogames in the Americas. Sega Enterprises, Ltd. is a nearly $2.5 billion company recognized as the industry leader in interactive digital entertainment media, and is the only company that offers interactive entertainment experiences both inside and outside the home. Sega of America's World Wide Web site is located at (http://www.sega.com).
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